Who needs this
Most sales desks never open API. Use integrations when you automate search, connect AI agents via MCP, or mirror lead events into an external CRM.
API · MCP · SSO
On Growth+ plans (subject to admin flags), generate keys and wire REST, MCP, or SSO search into your stack from Setup → API. Store keys like passwords — rotate if leaked.
Start free trial →CRM webhooks
Push lead.saved and pipeline stage events to Slack, GoHighLevel, Zapier, Make, or HubSpot from Setup → CRM webhooks. Confirm the destination URL accepts POST payloads and keep secrets private.
Start free trial →Recommended order
Email → Business profile → CRM → API. Finish outreach basics before automation so you are not piping empty processes into Slack.
Tip: If a webhook “works in Zapier” but Pipeline looks wrong, fix stages in-app first — webhooks mirror state; they do not replace it.
Start free trial →Facebook / enrichment integrations
Optional Meta Ads Library checks and social enrichment run on individual lead profiles. LinkedIn discovery uses website + Serper patterns. Blank socials are still normal when enrichment cannot confirm a profile.
Start free trial →