Direct Answer (Quick Summary)
Apollo.io is a B2B contact database built for companies with employees on LinkedIn, so it is thin on owner-run contractors. A Google Maps scraper copies public listing fields such as name, phone, website and rating, but gives you no owner name, no scoring and no outreach, and automated scraping can conflict with Google's terms. Contractor Leads sits between them: it queries live Google Places data inside the platform, adds owner enrichment from the business website, scores each lead on marketing gaps, checks Meta ad status and writes the outreach. Use Apollo for corporate B2B, a scraper for raw one-off lists, and Contractor Leads for selling to home-service contractors.
Find contractors ready for outreach in your city
Live Google Places data, owner names & AI lead scores.
Three tools, three different jobs
The comparison only makes sense once you name the job. Apollo.io answers 'who works at this company and what is their email'. A Google Maps scraper answers 'what businesses of this type exist in this area'. Contractor Leads answers 'which contractors in this market should my agency call first, who owns them, and what do I say'. Agencies run into trouble when they use the first two tools for the third job.
Side-by-side comparison
What each tool returns for a search such as 'roofing contractors in Dallas':
| Dimension | Apollo.io | Google Maps scraper | Contractor Leads |
|---|---|---|---|
| Data source | Stored B2B contact database | Public Maps listing fields at scrape time | Live Google Places data at search time, plus Yelp and the business website |
| Coverage of owner-run contractors | Thin | Complete for listed businesses | Complete for listed businesses |
| Owner or decision-maker name | If they have a LinkedIn profile | No | Read from the business website; blank if unverified |
| Marketing gap scoring | No | No | Website, SEO, PPC and marketing scores 0 to 100 |
| Meta ad status | No | No | Checked per lead |
| Outreach generation | Generic sequences | No | Per-lead email, SMS and call scripts |
| CRM hand-off | Native integrations | CSV | Webhooks to GoHighLevel, HubSpot, Zapier, Make, Slack; CSV and Excel |
| Terms-of-service risk | Low | Can breach Google ToS | Low; runs on Places data within the platform |
| Entry price | Free tier; paid from about $49 per user per month annual | $15 to $50 per month for extensions | 10 free leads; $19.99 per month for 500 credits |
Where Apollo.io wins
If your agency sells to companies with departments, Apollo is excellent: verified work emails, titles, technographics, intent signals and sequencing. Franchise brands, building-product manufacturers, property management groups and commercial GCs with 50 or more employees are all well covered. The problem is the local trades: a three-truck plumbing company usually has no one on LinkedIn, so Apollo has nothing to return.
Where a Google Maps scraper wins
For a one-time list of every business in a category and radius, a scraper is fast and cheap. You get names, addresses, phones, websites, ratings and review counts. What you do not get is anything that tells you who to call first or who to ask for. Every row still needs an owner lookup, a site audit, an Ads Library check and a hand-written first line, which is where the real cost lands. There is also the terms-of-service question, which most scraper vendors leave to you.
Where Contractor Leads wins
Contractor Leads is built for one buyer: agencies and sales teams whose customers are contractors. It does what you would otherwise do by hand after a scrape. Each lead arrives with four scores and a tier, the owner's name when the business website names one, Meta ad status, reputation signals and a generated first touch. Credits are charged per lead returned, re-exports are free and the pipeline CRM feeds your CRM of record.
- Agency selling websites: sort by website score ascending
- PPC shop: sort by PPC score ascending, filter to businesses not running Meta ads
- SEO agency: filter to strong reviews with low SEO score
- Appointment setters: take the Hot tier, generate call scripts, push to the dialer via webhook
Decision guide
Pick by who you are selling to, not by which tool has the longest feature list.
| If you sell to | Use |
|---|---|
| Corporate B2B accounts with LinkedIn presence | Apollo.io |
| Any local business category, one-off raw list, you will enrich manually | Google Maps scraper, within the terms you are comfortable with |
| Home-service contractors: roofing, HVAC, plumbing, electrical, solar and 13 more trades | Contractor Leads |
| Both corporate accounts and the contractors they serve | Apollo for the accounts, Contractor Leads for the contractors, one CRM |
Test it on your own market
Export your current contractor contacts from Apollo or your last scrape, then run the same trade and city in Contractor Leads. Count how many records return an owner name, a score and ad status. Your first 10 leads are free, so the comparison costs nothing. See the Apollo alternative and Google Maps scraper pages for a deeper look at each.
Frequently Asked Questions
Does Apollo.io have contractor leads?
Apollo has some construction and home-services companies, but coverage of small owner-operated contractors is thin because its data is built around corporate employees and LinkedIn profiles. Many roofers, plumbers and HVAC shops exist only on Google Maps and their own website, which is where Contractor Leads looks.
Is a Google Maps scraper legal?
Collecting public business information is common, but automated scraping of the Google Maps interface can breach Google's Terms of Service, and privacy rules such as GDPR, PECR and CAN-SPAM govern how you contact people. Contractor Leads works from Google Places data within its own platform and focuses on business contacts. This is not legal advice; check the rules for your market.
Which is cheapest?
A Chrome scraper extension is cheapest for a one-off list at roughly $15 to $50 a month. Apollo starts around $49 per user per month on annual billing for paid plans. Contractor Leads starts at $19.99 a month for 500 credits after 10 free leads, and each credit includes scoring, enrichment and outreach generation that the other two do not provide.
Can I use Apollo and Contractor Leads together?
Yes, and some agencies do. Apollo for corporate accounts such as property management firms, franchisors and building-products companies; Contractor Leads for the local contractors those companies serve. Both push to the same CRM through webhooks.
Put it to work
Find the contractors this guide is about
Vaishali Kapoor
Founder, Contractor Leads
Vaishali leads product and growth at Contractor Leads, helping marketing agencies prospect, score, and close high-ticket home-service contractors.
