Direct Answer (Quick Summary)
To sell websites to contractors, target businesses with real demand and a missing or weak site, show them the jobs they lose to competitors who rank, and sell a fast, simple site built to generate calls rather than a design project. Most contractors buy on outcomes: a site that loads fast on a phone, lists their services and service areas, shows reviews, and makes calling one tap. Price it as a one-time build ($1,500 to $6,000) or a monthly plan ($100 to $400) that includes hosting, edits and basic SEO.
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Who to target
The best prospects are busy enough to afford a site and losing enough to feel the gap: 20+ reviews, an active Google Business Profile, and either no website or one that is slow and not mobile-friendly. Our guide on finding businesses without websites covers the list-building step, and the Lead Finder scores every contractor on website quality.
What to build
Contractor sites win on speed and clarity, not animation.
- Phone number and click-to-call at the top of every page
- One page per core service, written for the search people use ("roof replacement in Dallas")
- Service-area pages for the five to ten towns they serve
- Real project photos and reviews near every call to action
- A short quote form: name, phone, service, ZIP
- Loads in under three seconds on a phone
Pricing models
Offer two options and let the contractor choose.
| Model | Typical price | Best for | Watch out for |
|---|---|---|---|
| One-time build | $1,500 - $6,000 | Established contractors with cash flow | Scope creep; agree page count |
| Website as a service | $100 - $400 / mo | Small and new businesses | Set a minimum term, e.g. 12 months |
| Site + SEO retainer | $500 - $2,000 / mo | Contractors who want rankings | Report on calls, not keywords |
The pitch
Search their main service and town while you are on the call. Point out who ranks, how many reviews they have, and that the click goes to a competitor's site. Then describe the simple site you would build and how it links to their profile and any Local Services Ads. Close with a deadline-based offer such as live in 10 days. Pair this with our roofing SEO guide if they ask how rankings follow.
Three-line email
"Hi [Name] — searched 'water heater repair [City]': [Competitor] ranks with a basic site. You have more reviews but no site, so they get the call. I build simple contractor sites that go live in 10 days. Worth a 10-minute look?"
Upsells that keep the client
After launch, the natural next steps are Google Business Profile management, review requests, and local SEO. See how to sell SEO to contractors for packaging those into a monthly plan.
Frequently Asked Questions
How much should I charge a contractor for a website?
Common ranges are $1,500 to $3,000 for a small trade business, $3,000 to $6,000 for a multi-service contractor with service-area pages, or $100 to $400 a month on a website-as-a-service plan. Monthly plans remove the upfront objection.
What pages does a contractor website need?
A home page with the main service and a click-to-call button, one page per core service, service-area pages for the main towns, a reviews or projects page, and a contact page with a short quote form.
Do contractors still need a website if they have a Google Business Profile?
Yes. The profile wins map clicks, but a website ranks for service and city searches, supports Local Services Ads and paid ads, and builds trust before a homeowner calls. Profiles also rank better when they link to a relevant site.
Put it to work
Find the contractors this guide is about
Vaishali Kapoor
Founder, Contractor Leads
Vaishali leads product and growth at Contractor Leads, helping marketing agencies prospect, score, and close high-ticket home-service contractors.
