1. Filter to Michigan
Set the market to Michigan (MI), pick Remodeling, and filter by city or radius.
Remodeling · Michigan
Remodeling contractor leads in Michigan
Find verified remodeling contractors in Michigan (MI) — live Google data, AI opportunity scores, owner contacts, and outreach scripts.
- 10 free leads on Starter
- No credit card required
Market Estimate
An estimated 520 remodeling businesses in Michigan
Modeled from typical Contractor Leads search results and state market size. Live counts come from Lead Finder.
Reputation Baseline
4.8 ★ median · 29 reviews
No Website
29%
Contractors without any active website or domain
Weak Site (<50)
47%
Sites scoring under 50 on mobile speed & SEO
Owner Found
76%
Share of leads where enrichment typically returns an owner name
Running Meta Ads
9%
Share of businesses typically running Meta/IG ads
AI Lead Scoring Opportunity Tiers
Hot (36%)Warm (42%)Nurture (22%)
Top Michigan Markets for Remodeling
City breakdown by contractor concentration and digital marketing gap.
| City | Est. Businesses | % Without Website | % Running Meta Ads | Action |
|---|---|---|---|---|
| Detroit | 198 | 31% | 9% | View leads |
| Grand Rapids | 125 | 30% | 9% | View leads |
| Warren | 83 | 26% | 11% | View leads |
| Sterling Heights | 62 | 28% | 11% | View leads |
| Ann Arbor | 52 | 27% | 10% | View leads |
Recommended Agency Angle
How to pitch remodeling contractors in Michigan
Only an estimated 9% of remodeling contractors in Michigan are running Facebook or Instagram ads. This represents an enormous paid social arbitrage for agencies: customer acquisition costs on Meta remain uncontested in this market. Lead your outbound campaign with a targeted Meta lead-ad sprint focused on seasonal emergency requests and tune-up specials.
What a Scored Lead Looks Like in Michigan
Illustrative examples of the Hot, Warm and Nurture tiers. Business names, owner names and live scores appear in the app.
Hot LeadDetroit, MI
Remodeling Specialist
Owner contact shown in app
Website Score: 38/100
Marketing Score: 88/100
Google Rating: 4.7 ★
Reviews: 34
Owner name typicalNo Active Ads
Warm LeadGrand Rapids, MI
Premier Remodeling Co.
Owner contact shown in app
Website Score: 64/100
Marketing Score: 68/100
Google Rating: 4.6 ★
Reviews: 68
Owner name typicalRunning Meta Ads
Nurture LeadWarren, MI
Remodeling & Repair
Owner contact shown in app
Website Score: 82/100
Marketing Score: 42/100
Google Rating: 4.8 ★
Reviews: 142
Owner name typicalRunning Meta Ads
Methodology: the figures on this page are modeled estimates for remodeling businesses in Michigan, built from typical Contractor Leads search results and state market size. They are directional planning numbers, not a live count. Run a search in the app for live data on your exact market.
Frequently Asked Questions: Remodeling in Michigan
How many remodeling contractors in Michigan have no website?
Our market model estimates that roughly 29% of the 520 or so remodeling businesses in Michigan have no website, and about 47% more have sites scoring under 50 on the Contractor Leads website test. Run a live search in Lead Finder to see the exact split for your city.
How many remodeling businesses in Michigan run Facebook or Meta ads?
We estimate that only about 9% of remodeling contractors across Michigan run active Meta campaigns, which makes paid social a low-competition channel for agencies to pitch. Meta Ads Intel in the app checks each lead's live ad status.
What is the typical Google review count for remodeling contractors in Michigan?
Our estimate for the median remodeling business in Michigan is around 29 Google reviews at a 4.8 star rating. Contractors in larger metros such as Detroit typically carry more reviews than rural operators.
Workflow
From search to first reply in Michigan
Four steps in one workspace — no exporting, no second tool, no manual research pass.
2. Read AI Scores
Identify businesses with weak website and PPC presence that convert fastest on marketing pitches.
3. Enrich Decision-Maker
Extract verified owner names and review active Facebook/Meta ads intelligence.
4. Launch Outreach
Generate personalized cold email, SMS, or call scripts directly in Outreach Studio.
More markets
Other Midwest states for Remodeling
Browse neighbouring Midwest markets, or open the full Remodeling state list.
Other industries
Other trades in Michigan
The same live data and scoring works across every vertical we cover in Michigan.
Find remodeling leads in Michigan
Run a live Michigan search, get AI scores and owner contacts, and send your first sequence the same day.
10 free leads on Starter · No credit card required