1. Filter to Wisconsin
Set the market to Wisconsin (WI), pick Roofing, and filter by city or radius.
Roofing · Wisconsin
Roofing contractor leads in Wisconsin
Find verified roofing contractors in Wisconsin (WI) — live Google data, AI opportunity scores, owner contacts, and outreach scripts.
- 10 free leads on Starter
- No credit card required
Market Estimate
An estimated 420 roofing businesses in Wisconsin
Modeled from typical Contractor Leads search results and state market size. Live counts come from Lead Finder.
Reputation Baseline
4.8 ★ median · 36 reviews
No Website
33%
Contractors without any active website or domain
Weak Site (<50)
44%
Sites scoring under 50 on mobile speed & SEO
Owner Found
59%
Share of leads where enrichment typically returns an owner name
Running Meta Ads
9%
Share of businesses typically running Meta/IG ads
AI Lead Scoring Opportunity Tiers
Hot (33%)Warm (47%)Nurture (20%)
Top Wisconsin Markets for Roofing
City breakdown by contractor concentration and digital marketing gap.
| City | Est. Businesses | % Without Website | % Running Meta Ads | Action |
|---|---|---|---|---|
| Milwaukee | 160 | 38% | 6% | View leads |
| Madison | 101 | 34% | 12% | View leads |
| Green Bay | 67 | 28% | 9% | View leads |
| Kenosha | 50 | 33% | 11% | View leads |
| Racine | 42 | 36% | 11% | View leads |
Recommended Agency Angle
How to pitch roofing contractors in Wisconsin
In Wisconsin, we estimate that around 33% of roofing contractors operate without a website, while another 44% score below 50 on the Contractor Leads website test. For agencies, the strongest opening angle is a high-converting website build paired with a Google Business Profile optimization. Position your pitch around capturing local map pack visibility that competitors without digital infrastructure are actively forfeiting.
What a Scored Lead Looks Like in Wisconsin
Illustrative examples of the Hot, Warm and Nurture tiers. Business names, owner names and live scores appear in the app.
Hot LeadMilwaukee, WI
Roofing Specialist
Owner contact shown in app
Website Score: 38/100
Marketing Score: 88/100
Google Rating: 4.7 ★
Reviews: 34
Owner name typicalNo Active Ads
Warm LeadMadison, WI
Premier Roofing Co.
Owner contact shown in app
Website Score: 64/100
Marketing Score: 68/100
Google Rating: 4.6 ★
Reviews: 68
Owner name typicalRunning Meta Ads
Nurture LeadGreen Bay, WI
Roofing & Repair
Owner contact shown in app
Website Score: 82/100
Marketing Score: 42/100
Google Rating: 4.8 ★
Reviews: 142
Owner name typicalRunning Meta Ads
Methodology: the figures on this page are modeled estimates for roofing businesses in Wisconsin, built from typical Contractor Leads search results and state market size. They are directional planning numbers, not a live count. Run a search in the app for live data on your exact market.
Frequently Asked Questions: Roofing in Wisconsin
How many roofing contractors in Wisconsin have no website?
Our market model estimates that roughly 33% of the 420 or so roofing businesses in Wisconsin have no website, and about 44% more have sites scoring under 50 on the Contractor Leads website test. Run a live search in Lead Finder to see the exact split for your city.
How many roofing businesses in Wisconsin run Facebook or Meta ads?
We estimate that only about 9% of roofing contractors across Wisconsin run active Meta campaigns, which makes paid social a low-competition channel for agencies to pitch. Meta Ads Intel in the app checks each lead's live ad status.
What is the typical Google review count for roofing contractors in Wisconsin?
Our estimate for the median roofing business in Wisconsin is around 36 Google reviews at a 4.8 star rating. Contractors in larger metros such as Milwaukee typically carry more reviews than rural operators.
Workflow
From search to first reply in Wisconsin
Four steps in one workspace — no exporting, no second tool, no manual research pass.
2. Read AI Scores
Identify businesses with weak website and PPC presence that convert fastest on marketing pitches.
3. Enrich Decision-Maker
Extract verified owner names and review active Facebook/Meta ads intelligence.
4. Launch Outreach
Generate personalized cold email, SMS, or call scripts directly in Outreach Studio.
More markets
Other Midwest states for Roofing
Browse neighbouring Midwest markets, or open the full Roofing state list.
Other industries
Other trades in Wisconsin
The same live data and scoring works across every vertical we cover in Wisconsin.
Find roofing leads in Wisconsin
Run a live Wisconsin search, get AI scores and owner contacts, and send your first sequence the same day.
10 free leads on Starter · No credit card required