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The Plight of a HVAC Contractor
A HVAC contractor’s business is very seasonal. During the summer, air conditioning systems are highest priority whereas in the winter it is heating systems. Unlike painter marketing and electrician marketing, who have steady demand, this fluctuation of demand allows for down periods in between seasons that can leave you frustrated as a business owner. All HVAC firms know this and look toward lead generation services to fill in the gaps. The problem is, many lead generation services don’t provide unique leads for their client. The leads get funneled to multiple contractors that start a bidding war that cuts into your profit margins. At ContractorLeads.us, all leads generated for your business are 100% unique and your own. This allows for you to increase your customers without lowering your price due to competition.
How Does It Work?
ContractLeads.us has a team of marketers with over twenty year of experience providing services to increase brand awareness, revenue, and client retention. Our experience with local, regional, and national HVAC contractors has allowed us to figure out the most efficient avenues to accomplish these goals.
Search Engine Optimization (SEO) is a combination of website development and industry research to improve user experience and search engine ranking. First, our team will analyze keywords that your target audience searches most often to determine where your brand needs to rank highest for. We achieve this through website edits and fixes as well as content creation. For example, a contractor might want to push for heaters in the fall to spread out the winter demand. A keyword such as “furnace repair (your town)” would be targeted by creating on-site and off-site digital content to allow your firm to rank for that keyword, thus putting you in front of a large volume of potential customers.
A perfect complement to our search engine optimization (SEO) efforts is deploying Facebook Ads through your firm’s business page. Facebook Advertising allows for the ability to further target specific users through location, demographical, and profile data. With more data being passed around now than ever before, it is important for HVAC contractors to leverage this data to get in front of their potential customers as efficiently as possible. On top of this, Facebook Advertising is a great way to push time sensitive promotions and events that increase brand awareness and revenue.