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The Difficulties of a Paint Contractor
Whether you are a commercial or residential painter, referrals can only bring in so many leads before hitting a plateau. Fortunately, this particular contracting industry provides more consistent demand due to being applicable year-round, unlike HVAC marketing or roofing marketing. The painting industry has relatively low barriers of entry in comparison to other industries, which results in a lot of competition. Given the large range of competing firms, many lead-generation companies have decided to capitalize by using the same leads for multiple clients to increase their revenue but cut into their client’s margins by starting bidding wars. ContractorLeads.us puts its long-standing marketing expertise to use through search engine optimization and paid advertising to provide unique leads.
How Does It Work?
ContractorLeads.us has a proven track record of twenty years working with painting contractors to improve their brand exposure, client pool, and satisfaction rating. Whether it is targeting local leads or national leads, our expertise can help.
Search Engine Optimization (SEO) is the process of driving quality website traffic to your business’s website. The best way to generate more website traffic is by analyzing keywords that your competitors and customers search for when looking into painting services. The best way to drive traffic to your website is by ranking for these keywords on search engines like Google, Bing, and so forth. Our team will take care of all the research and content creation to ensure that #1 spot belongs to you and no one else.
Facebook Advertising coupled with Search Engine optimization maximizes lead capture and brand exposure for your painting firm. Facebook Advertising works by setting up short-term and long-term campaigns on your business’s Facebook page to outline promotions or services you want to push. The Facebook platform provides a lot of ways to gauge your audience through demographics and profile habits. The leverage of this data is crucial for painting contractors to increase revenue and brand awareness.