Social media is a very large and wild digital playground. Different platforms come and go. User algorithms are constantly changing. More users are on social media networks now than ever before making the power of social media rise to the very top. Every piece of content on social media is a chance for a new interaction or path. For you, your social media content is the chance to finally put yourself in front of the audience you’ve been wanting to convert into leads. For contractors and remodelers, aesthetics speaks a thousand words. Aesthetics bodes well on social media as well and makes the content that much more engaging. When social media is used properly, it can be a great tool.
A lot of great social media platforms are available. Facebook, Instagram, Twitter, LinkedIn, and Houzz are all beneficial platforms for contractors that have unique opportunities. Instagram and Houzz are the perfect platforms that allow you to show off your newest completed projects. LinkedIn is a platform that allows you to reach out to other business professionals for networking purposes and referrals. Facebook and Twitter are great for more written content that could be found appealing by your target audience.
A strong social media presence across multiple platforms has many benefits. First, it helps with consumer engagement. Strong social media profiles will allow you to interact directly with your target audience and get a feel for how they perceive your brand. Second, social media help humanize your brand. Social media is an area where the conversation becomes more casual and less sales-focused which can ease potential leads into doing business with your organization. Third, social media platforms help build brand trust. If all your sources of your brand are strictly sales and sales it can make your business seem untrustworthy and more of a scheme than a brand. As mentioned, social media can help legitimize you as a company.
If you choose to get involved with social media, that is awesome to hear! Rich content and listening are key. It is important to figure out the days and times when publishing content performs best. To go along with scheduling, keep in mind what you are posting as well. If you are a kitchen remodeler, see what shots of your finished spaces perform better than others to help your kitchen remodeler marketing efforts. Cross-posting is important as well. If you have huge news or even small news to announce, cross-post it across multiple channels to spread the message. Some examples of this could be new changes in your organization or even something as simple as a new blog post on your website. Content is key and can really help to boost other areas of your brand like your website and overall digital presence.
Our project managers at ContractorLeads.us hope this helps! If you have any questions or concerns, reach out to us anytime at (833) 875-3237!
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