Facebook is one of the most beneficial platforms to be advertising on, especially for contractors. Facebook Ads may seem to be an easy endeavor, but they are quite difficult to master. Generally, Facebook Ads work very well for all types of contractors. However, not all Facebook Ads are the same. There are multiple types of Facebook Ads that have different ways of generating leads for you. Let’s take a look at some of the best types and how they can fit into most contractor marketing strategies such as a painter marketing strategy.
The very first thing to understand about Facebook Ads is there are different types, but very similar parameters. The parameters include audience characteristics like location, age, gender, language, interests, and other remarketing information. The goal of Facebook Ads varies from type to type. Facebook Ads aim to usually increase website clicks, conversions, and engagement. Facebook Ads can be incredibly affordable if done properly. All the information prior to launching the campaign is very important to analyze and think about.
The Facebook Ads that aim to drive website clicks, engagement, and brand awareness are best suited for contractors. A Facebook Ad type that is very beneficial is ads that are directed to a specific page on your website rather than elsewhere like your company’s Facebook page. The pages you want your target audience to be led towards varies from your home page to a promotions page specifically designed for the Facebook Ad. Usually, a specially designed page (landing page) works best so you can tailor the page to match the Facebook Ad a lot better rather than changing your homepage or service page around.
If your goal is to convert leads, Facebook Ads have ad types that include tracking pixels that follow the user throughout your website after they click on the Facebook Ad. These can be extremely helpful to figure out where in the customer lifecycle do they choose to fall off or what the buying process looks like for one of your customers.
If your goal is to promote brand awareness and increase engagement, Facebook has post engagement ads that allow for specific posts to be boosted and shown across a wider range of audiences. Organically, Facebook posts are shown based on a complex algorithm that shows users what they might find most interesting based on their past experiences on Facebook and elsewhere. This makes increasing user engagement heavily dependent on pay-for-play opportunities like post boosts.
If your goal is to increase your Facebook business page likes, Facebook offers a page likes ad that helps drive traffic to your Facebook page. If you are just getting into Facebook Ads, we recommend that you do this last due to the value being the lowest. Facebook Ads that drive traffic to your website and track them while they are there are by far the most valuable and useful ad types. However, if Facebook page likes are the goal, page likes ads can help boost your Facebook page.
If you have any questions or concerns regarding your company’s social media presence, reach out to ContractorLeads.us at 833-875-3237!
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