As a plumbing contractor who wants to expand his book and grow his business into new markets, it is important to set yourself apart from the field and show what makes you better than the rest. This is easier said than done with plumbing being one of the most common trade fields to get into. Marketing may be the last thing on your mind as you run your team of plumbers from job to job and ensure your business is achieving peak quality. Before you call a plumber marketing vendor, here are some ideas to think about implementing into your business.
Responsive & Mobile Friendly Website
The world of marketing has shifted heavily into the digital space. Your website should be thought of as your first point of contact and your digital identity in the world. As society leans more towards mobile search and devices, it is important to ensure your website is up to date to allow users to have the best experience. Without a responsive or mobile-friendly design, users on mobile devices will have a tough time navigating through your site, which can ultimately cost you leads.
Level Up Your Writing
Whether you are writing content for your current website or a mailer, try to provide eye-catching material to get the lead comfortable with doing business with you. Chances are, a lead is shopping multiple plumbers at the same time. Interesting and fun word copy can help capture the lead and educate them on your services a lot easier. Word copy should generate interest, educate, and drive action that causes the lead to choose you over the competitors.
Set Up Lead Tracking Forms
When a lead inquires about your services, it is important to gain as much information about the lead as possible. Lead tracking forms can help with figuring out how the lead found your business and important contact information. These lead capture forms should include what type of service they are interested in, their budget, name, phone number, and email.
Contractor Directories & Review Sites
A great way to increase brand visibility is by having your business listed on popular directories and review sites like Angie’s List, Yellowpages, and so forth. Your business is listed on these sites helps with exposure and brand trust. Reviews from your clients are really important. With the ease of finding multiple reviews from multiple sources, it is important your business is listed in all of them with good standing. The more positive reviews you receive, the more likely for a referral or a new, hot lead. Encourage them every chance you get.
Create Social Media Pages
Another important tip is to create and manage your social media pages. We are not saying to write eight posts a day. However, we do recommend posting once a day across platforms at sensible times that inform your customer about services and specials. On top of posting, it is important to interact with commenters that may have questions regarding your business. This is a great way to casually interact with potential leads and build trust within the community.
We hope this helps!
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